Why sustainable?

Why do we need a Good Fish Guide?
The future of the fish supper is no longer guaranteed. Many fish stocks are in a state of serious decline, with overfishing a great threat to marine wildlife and habitats.
With almost 80% of world fish stocks fully or over exploited from fishing, plus pressure from climate change and pollution, we’re moving into dangerous waters when it comes to the fish of the future.

The Marine Conservation Society is leading the way on changing habits.
Consumer awareness regarding fish stocks, and the problems they face, has been increasing in recent years. It was this demand for knowledge that led to the writing of the Good Fish Guide book, the in-depth website FishOnline and, in 2011, to this website and pocket guide.

You can help
Consumers can help reduce the strain on certain species by demanding that the fish they eat comes from sustainably managed stocks and is caught or farmed in a way that causes minimal damage to the marine environment and other wildlife.

• Search for your fish
• Things you can do

For more information about the background to this website, click here.